Privacy Policy

Introduction

Equity-Rooted Systems LLC ("Equity-Rooted Systems," "we," "us," or "our") operates the website at equityrootedsystems.org. This policy describes what information we collect when you visit the site or contact us, how we use that information, who else has access to it, and the choices you have.

We believe in collecting only what we need, being clear about how it is used, and treating the people who reach out to us with the same care we bring to our consulting work. This policy is written to be read, not buried.

If anything in this policy is unclear, or if you would like to know more about how your information is handled, you can reach us at the contact address listed at the end of this document.

Information we collect

We collect two kinds of information: information you give us directly, and information collected automatically when you visit the site.

Information you provide

When you submit our contact form, we collect the information you choose to enter. This typically includes your name, email address, and the content of your message. We ask only for what is needed to respond to you. You are not required to provide information beyond what is necessary for us to reply.

Information collected automatically

Our website is built on the Wix platform. When you visit the site, Wix automatically collects certain information on our behalf, including:

Your IP address
Browser type and device information
Pages viewed and time spent on those pages
How you arrived at the site (referral source)
General location information derived from your IP address

This information is collected through cookies and similar technologies that Wix places on your device. We use this information in aggregate to understand how the site is being used and to improve it.

Cookies

Cookies are small text files placed on your device when you visit a website. Our site uses cookies set by the Wix platform. These fall into two categories:

Essential cookies. These are required for the site to function. They handle security, basic functionality, and platform operations. The site cannot operate without them.

Analytics cookies. These help us understand how visitors use the site by collecting aggregate information about page views, session duration, and referral sources.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being set. If you disable cookies, some parts of the site may not function as intended.

For a complete list of cookies that Wix may place on the site, you can review Wix's cookie policy at wix.com.

How we use information

We use the information we collect for the following purposes:

To respond to inquiries submitted through the contact form
To communicate with you about consulting services you have asked about
To understand how the site is being used and make improvements
To maintain the security and integrity of the site
To comply with applicable legal obligations

We do not use your information to send marketing emails, and we do not add contact form submissions to a mailing list. If that changes in the future, this policy will be updated and any new use will require your consent where the law requires it.

How information is shared

We do not sell, rent, or trade your personal information. We share information only in the following limited circumstances:

Service providers. Wix, our website platform, processes information on our behalf in order to host the site and deliver the contact form. Wix operates under its own privacy obligations as a data processor. Wix does not sell the personal information of site visitors.

Email delivery. When you submit the contact form, the content of your message is delivered to our email inbox, which is hosted by a standard email service provider.

Legal requirements. We may disclose information if required to do so by law, court order, or other valid legal process, or to protect the rights, property, or safety of Equity-Rooted Systems, our clients, or others.

Data retention

We retain contact form submissions and related correspondence for as long as is reasonably necessary to respond to your inquiry and to maintain records of our communications. We review this retained information periodically and delete what is no longer needed.

Analytics information collected through the Wix platform is retained according to Wix's own retention practices.

Security

We take reasonable steps to protect the information we collect. The Wix platform provides standard security measures including encryption in transit. No method of transmission over the internet or electronic storage is completely secure, however, and we cannot guarantee absolute security.

If you have reason to believe that your interaction with us is no longer secure, please contact us at the address below.

Your choices

You have choices about how your information is collected and used:

You can choose not to submit the contact form. We will not have your information unless you send it to us.
You can adjust your browser settings to refuse cookies or alert you when cookies are being set.
You can ask us what information we have about you, correct it, or request that we delete it, by contacting us at the address below. We will respond within a reasonable timeframe.

Children's Privacy

The site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

External links

The site may include links to other websites. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policy of any site you visit.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices, our services, or applicable law. When we make material changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically.

Contact

If you have questions about this policy, about the information we hold, or about how to exercise any of the choices described above, you can reach us at:

Equity-Rooted Systems LLC

418 Broadway # 10211

Albany, NY 12207
Kegan@EquityRootedSystems.org

Equity-Rooted Systems LLC

Effective date: April 10, 2026 | Last updated: April 10, 2026